Just another ad's appeal!

     In this ad there's a fist coming out of a man's mouth and brutally hitting a woman in the face. I think this ad is very powerful because one can actually picture how sometimes words can hurt a woman so intensely. In my opinion, it is one of the best ads I've seen that tries to carry the message of verbal abuse being just another method of beating up a woman.

     One of the advertising appeals that is most commonly used is the hyperbole. This method consists of exaggerating a situation and/or creating a claim enlarged beyond reasonableness. The exaggeration itself is the one that makes the powerful impact on the consumer.
     Many men who verbally abuse women may feel deeply guilty after seeing this ad. In the moment, when they are verbally attacking them, they may not realize the impact that their words can have on women. Nonetheless, I think that generally speaking this ad can kick in some sense into all men.