Globalization

Globalization could be defined as the process of augmentative interconnectedness between all people around the globe which is obviously backed up by technology and its advancements.

         Nonetheless, this process has many side effects such as the cultural imperialism factor. This just means that there is a clear imbalance in the structure of world power which feeds the inequality among countries/people.

         An example of this could be the Apple product(s). For almost a decade now, everything that relates to an iMac or an iPod has gained a lot of popularity around the world. We see ¡t in the movies, at the mall or even in our close circle of friends. This almost puts the –Apple culture- in a pedestal leaving behind a considerable amount of countries who cannot compete with this “culture.” 

Just another ad's appeal!

     In this ad there's a fist coming out of a man's mouth and brutally hitting a woman in the face. I think this ad is very powerful because one can actually picture how sometimes words can hurt a woman so intensely. In my opinion, it is one of the best ads I've seen that tries to carry the message of verbal abuse being just another method of beating up a woman.

     One of the advertising appeals that is most commonly used is the hyperbole. This method consists of exaggerating a situation and/or creating a claim enlarged beyond reasonableness. The exaggeration itself is the one that makes the powerful impact on the consumer.
     Many men who verbally abuse women may feel deeply guilty after seeing this ad. In the moment, when they are verbally attacking them, they may not realize the impact that their words can have on women. Nonetheless, I think that generally speaking this ad can kick in some sense into all men.